Established in 2010, MODEMENT, a Hong Kong-based fashion label specialized in creating gender-neutral and minimal silhouettes while demonstrating exquisite craftsmanship, believes fashion shall not be derived by genders but defined by the interactions between garments and wearers.
Debuted in 2013 at Hong Kong Fashion Week, MODEMENT has embarked its fashion journey. In 2017, MODEMENT, introduced and referred by the former style director of Giorgio Armani, put on its SS18 Ready-to-wear collection at Milan Fashion Week. In 2018, MODEMENT, supported by Fashion Farm Foundation, was presented to the world by staging its AW2018-19 Ready-to-wear collection at Paris Fashion Week.
With its triumph at the international stage, MODEMENT, with its extensive stockists, opened its first concept store at PMQ, Hong Kong in 2017 setting the milestone in MODEMENT history.
Founder / Creative Director
Aries Sin Mei-Yuk, founder and creative director of MODEMENT, is a multiple award-winning fashion designer based in Hong Kong. In 2013, Sin was listed as the “Next Generation of Design Talent – 40 under 40” and presented the bronze award of “Design for Asia Award 2013” by Perspective Magazine. In 2014, Sin was awarded “Asian Top Fashion Designer of The Year (Prêt-a-Porte Category) 2014 by Fashion Asia China. In years, Sin’s designs have been sought after by celebrities, including J. Alexander, American TV personality best known for his presence on the all-time hit show, “America’s Next Top Model” and the like.
During Sin’s fashion career, she has been actively involved in multiple collaborations, Including the pop-up store launched with Hong Kong fashion house Joyce Boutique, and a 6-month exhibition at Hong Kong heritage Museum by invitation. Still, her exceptional designs have won her numeral opportunities of collaboration with different great names such as Mini Cooper, PARCO, Giordano, I.T., Vidal Sassoon, Sun Hung Kei Property, Rosewood Hotel, City Contemporary Dance Company and more.