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MODEMENT Queen|Celina Ma 的人生二部曲

Date:
17 Apr 2019
Categories:
MODEMENT Queen&Knight

上星期四,MODEMENT舉行了一場VIP活動,除了發佈我們的2019春夏系列,也邀請了前GUCCI亞太區公關總監 Celina Ma作為嘉賓,以「DARE TO」為題來分享她的經歷與看法。

其中一位來賓說,乍聽Celina 的頭銜便偏頗地認為她只會說一些大品牌的奢侈生活、富麗堂皇的話語,或是一些老生常談的時裝辛酸、花生云云,細聽之下才發現Celina並非如此簡單。又或者說,每個MODEMENT QUEEN都有那麼多故事,豈能輕易猜得透?

Aries與Celina(右)一同分享對「DARE TO」的看法。
Aries與Celina(右)一同分享對「DARE TO」的看法。

直到離開時尚品牌,我才發現原來人生有兩部分。我的第二部分才剛剛開始。

Celina Ma

Celina將人的一生歸納為兩部分。第一部分是建立自己的社會身分,追求地位、權力、金錢,儲蓄人生經驗,這是每個人的必經階段。她的人生一直到離開時尚圈子時,都算是第一部分。

聽過Celina的分享後,我會形容她的工作生涯頗為「曲折」。大家熟知她的身分為「GUCCI亞太區公關總監」,誰不知她之前卻從事核數師行業,只是為了探索自己喜歡的工作便在沒有人脈關係下,全憑努力和信念進入時尚圈,由marketing小薯從低做起,一做便是十多年。離開GUCCI後,Celina便投身另一個時尚品牌Ralph Lauren,當時她聽說前幾任公關總監都做不下去而辭職,更希望藉此證明自己的能力能遠超前人,不論什麼地區、什麼類型的品牌都能掌控。只是,市場在變,公司架構亦變得更快,短短兩年間她只能不歡離場。

開始時的好勝心,讓當刻的Celina跌得更重,剛開始時無法接受,便索性放自己一個無了期的假期。那時起,她才能真正感受旅途中的時光。以往她一年飛十多次巴黎,每次都只是酒店、工作場地、購物商場、機場來回走,離職後才有機會重回巴黎參觀盼望已久的各個博物館。以往「工作」是她生命中重中之重,離職後才有機會參與慈善工作,找回一些工作以外的意義。慢慢地,她感受到自己的人生方向開始改變。這時,她開展了人生的第二部分——心靈上的追求,去進一步修心、養性,尋找物質生活以外來建立自我的過程。從時尚圈中退場,讓Celina明白到原來「Celina Ma」這個人還有更多可能性,也發現到世界之大,毋需為一時的失敗而耿耿於懷。她目前為一家國際學校的傳訊及收生部主管,比起以往的公關生活截然不同,卻也樂得自在。

Celina的DARE TO宣言是—Love Youself!

DARE TO……LOVE MYSELF!
聊天期間,Celina有提及到因為家庭關係,她亦對自己非常嚴格,做到一百分不過是正常要求。在人生第二部分開始後,學習如何認同自己、愛自己是最重要的課題。

編輯:陳褘

MODEMENT Queen – Celina Ma

translated by Wendy Liang

At last Thursday’s VIP SS19 launch event, we invited Celina Ma, former public relations director of Gucci Asia Pacific to share her take on the theme of “DARE TO”. Having worked in the fashion industry for more than 20 years, Celina has been part of a number of notable brands, including Ralph Lauren and Calvin Klein. It’s perhaps easy then, to imagine a career of luxury and glamour – but as she has shared in her interview, it is not always so.

Aries shares her views on “DARE TO” with Celina.

“It was not until I left the fashion industry that I discovered that life really comes in two stages – and that the second part had just begun.”

Celina Ma

In the discussion, Celina described how a person’s life can be divided into two parts. The first part, as she recalls from experience, is the one belonging to the young professional: pursuing financial stability, establishing your status among corporate ranks, defining your own social identity. In a city like Hong Kong, it’s a necessary one – and one which she spent largely in fashion circles.

Listening to her early experiences, it seems that this part of her life was defined by hard work, that was not without struggle. Though many know her as the former GUCCI Asia Pacific Public Relations Director, it is little-known that she began her career in the auditing industry. With a long-time dream of working in the fashion dream, and little means to get there, it took her more than ten years to arrive at her renowned position at GUCCI. After leaving Gucci, Celina joined Ralph Lauren as the Vice President of PR and Communications, hoping to fulfil the role that the position’s predecessors had fallen short in. Though she stayed in the position for two years, things evolve faster than ever in the modern age. Companies, technology, and people must change with time – and as a result, she soon found that she had to leave the scene.

Though it was an obvious let-down in the beginning, the indefinite holiday Celina found herself on was an opportunity in disguise – it offered her a chance to slow down and re-evaluate her life. Whereas previously, she’d flown more than ten times to Paris, it was inevitably a work trip: brief hotel stays, office visits, the occasional shopping mall, and the inevitable return to the airport. Yet, after leaving her post, she found the opportunity to return to Paris and explore the museums she had no time to see before. Whilst work was the most important aspect of her life, she found that the break offered a chance to move in a different direction. And so began the second part of her life – the focus on fulfillment, to cultivate passions, memories, and hobbies beyond the materialistic pursuits of life.

Leaving the fashion circle, Celina notes that she had discovered more possibilities and pathways, and that to her, the world seemed bigger than it originally was. She is current the head of the Communications and Admissions Department of an international school. Though she is a different person now, than she had been in her PR career, she says that she is now thankfully happy.

Celina’s DARE TO slogan is ‘LOVE YOURSELF!’

DARE TO…LOVE MYSELF

During the discussion, Celina mentioned that she had been very strict with herself – giving something 100% was just a normal requirement. Yet, as the second part of life begins, learning how to love ourselves perhaps becomes the most important.