About MODEMENT


Grounded in the values of acceptance, diversity and global citizenship, MODEMENT shows that fashion is an attitude, not a gender—and is defined by the interaction between wearer and garment.

By playing with perceptions and creating with open hearts, MODEMENT stands for choice, curiosity and the freedom to be who you are. Every piece we create rises above seasonal influences to embody timeless expressions of individuality. Unique silhouettes and innovative fabric technologies empower our wearers to be their most authentic selves.
 
Functionality is liberating. Sustainability is the future. MODEMENT adopts a zero-waste approach to creation, and our signature minimalistic, gender-neutral designs are made with natural materials, so they are easy to wear and care for.
 
Debuted in 2013 at Hong Kong Fashion Week, MODEMENT has embarked its fashion journey. In 2017, MODEMENT, introduced and referred by the former style director of Giorgio Armani, put on its SS18 Ready-to-wear collection at Milan Fashion Week. In 2018, MODEMENT, supported by Fashion Farm Foundation, was presented to the world by staging its AW2018-19 Ready-to-wear collection at Paris Fashion Week.
 
With its triumph at the international stage, MODEMENT, with its extensive stockists, opened its first concept store at PMQ, Hong Kong in 2017 setting the milestone in MODEMENT history.

Founder / Creative Director

Designer Aries Sin Mei-Yuk is the creative mind behind MODEMENT. Her talent, expertise and unique design philosophy have been recognised on the world stage. She was awarded “CreateSmart Young Design Talent Award” in 2019 by Hong Kong Design Centre, the “Asian Top Fashion Designer of The Year (Prêt-a-Porte Category)” in 2014 by Fashion Asia China, listed in the “Next Generation of Design Talent – 40 under 40” by Perspective Magazine and presented with a Bronze Award at the 2020 and 2013 Design for Asia Awards.

During Sin’s fashion career, she has been actively involved in multiple collaborations, Including the pop-up store launched with Hong Kong fashion house Joyce Boutique, and a 6-month exhibition at Hong Kong heritage Museum by invitation. Still, her exceptional designs have won her numeral opportunities of collaboration with different great names such as Mini Cooper, PARCO, Giordano, I.T., Vidal Sassoon, Sun Hung Kei Property, Rosewood Hotel, City Contemporary Dance Company and more.